Here's how it goes with our Habanero Salt:
Us: "You should buy this salt"
You: "I don't think I need that salt"
Us: "You should really buy this salt"
You: "Well I don't see what the big deal is, but fine, it's only $6.50, I'll buy the dang salt"
Us: "Thank you for your business, here's the salt you ordered"
You: "I don't know what I should put this salt on. I'll start by just adding it to my morning eggs"
You: "Hmm, I guess that's ok. It's a little spicier than I thought it would be... But what else can I do with this salt? I sure have a lot of it. I guess I'll put it on that casserole my neighbor brought by. THAT sure is bland...."
You: "Wow! That made that casserole so much better! What else can I put it on? What about that piece of sourdough bread with some butter and some of this salt"
You: "Wow! I'm gonna have just one more piece of that toast"
You: "What if I put it on ice cream?"
You: "Wow! What about this? And this? And this?"
You: "Shoot, I'm almost out of that salt. I should order some more"